It is warm, or is it just me? If you are as old as I am then you will definitely remember the iconic 1985 Levi's ad, where the rather attractive Nick Kamen took his kit off to wash it in the machine at the laundrette. Dr Beckmann remember it too, and they've very kindly recreated it for our viewing pleasure...


The Dr Beckmann version stars former Eastenders and Extras star Shaun Williamson, and he was given hints on how to really get the hearts pumping and turn up the sex appeal by the team from Queer Eye. When asked for a comment he said:

“I’ve played many a character in my time, but the opportunity to step into Nick Kamen’s shoes for Dr. Beckmann’s latest ad was one I simply couldn’t turn down... I don’t usually do the laundry in my underwear, but then again I wouldn’t usually wash blue jeans and a white t-shirt together - turns out you can with Dr. Beckmann Colour and Dirt Collector sheets.”

Susan Fermor, Marketing Director for Dr. Beckmann, said:

“In the absence of the gorgeous model from the original ad, Shaun was the obvious replacement".

Take it away Shaun...

I have been a regular user of Dr Beckmann's cleaning products for almost 30 years now. Reliable and easy to use laundry and appliance cleaners that have stood the test of time, and cost very little.

Dr Beckmann also have an excellent database of washing and cleaning information on their website, including answers to the questions they are most commonly asked, and a fantastic Stain Clinic which should be able to advise you on anything you can possibly spill down your shirt.


I've been asked to share one of the questions that Dr Beckmann are asked very often, and it's one that I think everyone who owns a washing machine has definitely wondered at some point...:

Q. “My washing machine is beginning to smell, what can I do?”

Our lives are so full these days that the idea of giving your washing machine a servicing clean sounds like one of the last things on the job list, but it's so easy and takes so little effort. Your machine and your clothes will really thank you for it!


Dr Beckmann are well-known for their fabric stain removers, but they'll also look after the appliance that cleans your clothes. Limescale, mud, soap residue and all kinds of nasties lurk in the crevices and pipes inside your washing machine, making it smell unpleasant and even marking clothes. They also clog up your washing machine and cause breakdowns.

My tap water is incredibly soft. Limescale isn't an issue, but peat is and I have to clean my washing machine regularly or I end up with dirt-stained clothes. Dr Beckmann Service -It Washing Machine Cleaner is my usual choice and they've just reformulated their ingredients to include Active Carbon. The active carbon has a huge surface area and clings to dirt like a magnet, removing more grime and making your machine even cleaner.